USING CREATIVE WRITING IN MARKETING

As I've studied marketing on my own and while getting my MBA, I've been kind of amazed at how much crossover there is between writing things designed to try to sell a product or service and writing novels and poetry. I've taken many lessons from creative writing and applied them to writing for marketing purposes. Some of them include:

• Using all 5 senses to tell a compelling story
• Saying things succinctly
• Using fewer words for greater impact
• Defining a character (or target reader)
• Creating things with a beginning, a middle, and an end
• Using a leading hook to grab attention
• Increasing pace with short sentences
• Considering your audience or reader

These are just the few I could brainstorm at the moment. I'm sure there are more I haven't remembered - and some I haven't realized yet.

If you want to learn more about one of them - Using Creative Writing Techniques to Connect with Your Target Market - I have a free report and mini workbook available in exchange for signing up for my e-newsletter. Just click here to go my Business Words Enewsletter page and enter your email to subscribe. After that you'll get an email from my newsletter distribution service asking you to confirm your subscription; you'll receive the link to the report within an hour of getting the subscription confirmation email.

If you want to look at past issues or learn more, that information is on the Business Words Enewsletter page, too.

Happy Writing!
-The Wordsy Woman