Being succinct is never more important than it is when writing website copy. Visitors may be visiting a website on their smart phone or tablet or if they are viewing it on a large computer screen, they will most certainly soon be distracted by their smart phone or their tablet. When someone lands on a website, the copy, along with the graphics, has to catch their attention in a snap.
Websites should be content rich and changing frequently. They should provide value to visitors; when they leave, they must feel like they got something for their valuable time. The important information should be spotted immediately. Articles and other information-rich pieces should be short enough and simple enough to be skimmed through quickly. If the grey bar in the scroll bar on the right side of the page is small, there is too much copy. Visitors should never get a cramp scrolling down to your footer.
In summary, my philosophy regarding writing website copy is like this blog post, short, simple, to-the-point, and easy to understand. And, unlike this post, web copy should only be a part of the piece, links and graphics are integral, working with the copy to make an intriguing and engaging website.
-The Wordsy Woman
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