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Saturday, August 31, 2013

SURPRISE PLACES TO PROMOTE BOOKS (at least to me)

My first book, Crush and Other Love Poems for Girls, came out in 2008. At that time, social media was still relatively new. When I opened my Facebook account, I used the cover of my book as my profile picture. Now, the book has its very own Facebook page.

Last year, I published my second book, Missing Emily: Croatian Life Letters, and, by that time, the options for promoting books had grown exponentially. I have the ability to learn a new way to marketing books every day if I want. Other than the classics such as John Kremer's 1001 Ways to Promote your Books, Carolyn Howard-Johnson's The Frugal Book Promoter, Angela and Richard Hoy's 90 Days of Promoting Your Book Online, or one of the other several hard copy book-marketing books, there are dozens of websites, blogs, and enewsletters devoted to the subject.

But some of the ways I've discovered of marketing my books came by chance. For example, on Wednesday, August 28th, Missing Emily was named the Book of the Day by First Chapters. I found that option when an author Facebook friend posted her book as the one of the day. The best part was, it was FREE!

There are dozens of paid outlets for listing books but there are also some good free sites including Goodreads, IndiePENdents, and Author Marketing Club. AMC also has a free widget you can put on your website or blog linking to your Amazon book page and Freebooksy has a free Facebook author app. If you have a YA book, you can list it on YA Books Central for a mere $4. If you are holding a free book promotion, there are may places that will list your book for free. If you are on Pinterest, try to talk everyone you can into pinning your book. Of course, these ideas may be old news to some, but, to me, they were new. If you have any book promotion/marketing ideas that seemed new to you when you heard about them, please share them in the comments section.

Happy Book Marketing!
-the Wordsy Woman

Saturday, August 24, 2013

WE'RE FLATTERED BY YOUR FAITH IN US, BUT...

We copywriters don't always have 100% complete information to finish our copy assignments. To address this, we'll leave notes embedded in the copy where we need additional details. We will usually try to point out the existence of these notes so it's important to review the copy to make sure there are no blanks or additional information to fill in. We are glad and flattered that you have so much faith in our abilities that you just send our copy onto the web designer or printer, but checking your copy carefully before sending it to said web designer or printer can help in avoiding embarrassing and potentially costly mistakes.

For example, I recently drafted some web copy for a local start-up business and I didn't know what email address they were going to use so I included a note like this: [Email:_________]. I had offered and expected an editing round so I was delighted they were happy with the first draft. However, when I looked at the website, they still had the blank in the copy. Who knows how many people who wanted to email them couldn't because of the blank that existed between the time they published the copy until I informed them of the oversight, but hopefully there weren't many.

I recently came across another similar mistake while I was on vacation. The note in the picture was included in the caption below a photograph in an interpretive sign at Big Bay Town Park on Madeline Island, one of the Apostle Islands located in Lake Superior. The note below the photograph's caption, as you can see, says "Keith, if you want to use this image, you need to get permission from MIHPA." I can only speculate that Keith sent this interpretive sign to the printers without reading it closely. Thus, the image was used with or without MIHPA's permission, but, regardless, with this working note from the copywriter to Keith.

The moral of the story: When you hire a copywriter, look over the words carefully before you "carve them in stone."

-The Wordsy Woman

Saturday, August 17, 2013

WHO NEEDS A WEBSITE?

It is 2013 and most businesses know how important it is to have a website, but not everyone has caught on. And for certain businesses, it's almost a necessity.

Last week I was on vacation in northern Wisconsin. Where did I go to find things to do and places to dine? Online. I was successful at finding places to visit online because, if they weren't online at least on the local area's tourism or chamber of commerce page, I wouldn't have been able to locate it. I found numerous names of restaurants on the web, but for several, all I could find were yellow page or directory listings and maybe one or two reviews. They didn't have their own websites. They may have been wonderful restaurants with delicious food and impeccable service but with no way to verify hours or view at least the type of dishes they served, they lost my business.

If you own a business - any business, not just a restaurant - in a tourist area, you absolutely must have a website. It doesn't need to be a complex website. Something to show a photo of your establishment, hours of operation, directions for finding you, and other information such as menus or examples of products would suffice. It is relatively easy and cheap nowadays to get a basic website and, unless you are a restaurant and change your menu often, you wouldn't even need to update it frequently.

I want to visit your establishment, I really do. So, please, make it easy for me.

Happy website building!
-The Wordsy Woman

Saturday, August 10, 2013

QUICK START GUIDE TO CREATIVE WRITING

You want to start writing, but you’re not sure where to start? You know all of the great reasons to write (for mental health, to express creativity, to inspire or help others, etc.), but you just can’t seem to begin? It’s easier than you think.

Step 1: Get out your Whittler

Carve out the time.
While looking at your calendar and considering all of your other obligations (work, school, kids, chores, etc.), decide on a writing goal for the next week. Think of it like exercise. Start slow and increase your goal each week. Next, PEN it in. View your writing time as an appointment you can’t miss unless you have an emergency. Note: Laundry and dishes are not emergencies.

Carve out the space.
All you really need is a pen or pencil and paper, but you may like a lamp or light, chair, desk or table, computer, and reference books. You can plan to write outside of the home like at a coffee shop, but it is a good idea to have some writing space at home for when you can’t get away.

Be ready.
Keep index cards or notebooks plus pens or pencils everywhere you go (by the bed, by the toilet, in the car) so you can jot down ideas and thoughts when they come (which you know will be when you least expect them). Or carry a digital voice recorder.

Sept 2: Get on the merry-go-round.

Do you already have an idea for a poem, story, creative essay, or other project? Great. Write it down. Write. Write. Write until there is no more. Don’t worry about punctuation, spelling, grammar, etc.

Not so lucky? Great. Write. Set the timer and write about anything and everything in your head in no particular order without worrying about writing mechanics. Use prompts from books or websites. Go somewhere and write what you see, hear, feel, taste, and smell. Make lists and then when you write, pick one and go: places lived, old friends, vacations taken, questions you’ve had, heartbreaks, foods you like/dislike, things you know, teachers you’ve had, jobs you’ve held, or one of hundreds of other topics. Ask yourself, “What if…?” and then answer the question. Start with “I want to write about…” and then go into details. When you think you’re done, set the timer for a few more minutes and keep going.

Eventually, an idea for a poem, story, creative essay, play, or other work will come to you.

Step 3: Get it in shape.

Some projects may require research beyond what you already have in your head. If so, get that done first. Good resources include the library, internet (just be careful of user-generated sites), personal interviews, and observation. Once you have everything you need, put your words in the final form you desire (poem, story, novel, etc.). Leave out stuff from Step 2 you don’t need or want but still don’t worry too much about the nitty-gritty, writing-class type details.

Step 4: Get it good.

This is where you really get down to business. Read through your piece as many times as needed to make it more exciting, interesting, readable, and insightful. If you need help, visit the book store or check out books at the library about whatever form you’re writing in (poetry, fiction, non-fiction) as well as about creative writing in general.

Especially in fiction and creative non-fiction, you can amp up the energy in your writing by using specific but not clichéd words, using dialogue, or by using shorter sentences. You can increase tension by creating a character; giving him or her a big, important problem; putting him or her in danger of not being able to solve the problem; and then solving the problem while creating additional little problems that must also be solved before the story ends. Keep the stakes high; continually ask yourself, “Who cares?” In all forms of creative writing, increase the impact of your images by creating pictures with words, involving all of the reader’s senses, and writing active rather than passive sentences. Deepen insight by showing readers a truth about human behavior or offering a new way to look at something. Keep your point of view consistent unless you have a reason not to, keep your reader in mind as you revise, and show, don’t tell. (Show: “She shuffled her slippered feet across the hardwood floor.” Vs. Tell: “She was tired.”) You’re voice and style in creative writing is uniquely you. The only way to hone it is by practicing and learning by reading other work and writing craft books. The most important thing to keep in mind is your voice is YOU. Find yourself, who you are, what you’re about, how you feel, what you think, and you will find YOUR voice. The most efficient way to do this is to write.

Step 5: Get it in sharing shape.

Read and correct any of the nit-picky mistakes until your eyes glaze over. There are numerous writing reference books available if you need to brush up. Remember to:

  • ·        Use correct punctuation and grammar (and if you break the rules, have a reason).
  • ·        Read your work out loud and word for word and/or have others read it and give feedback.
  • ·        Cut “That” out: Read the sentence without “that”; if it doesn’t belong, chop it.
  • ·        Remember the power of said: It is a nearly invisible word so think hard before using something else like shouted or whispered. Try to make the dialogue speak for itself.


Step 6: Get it polished.

Once you think you have your work all edited and ready to go, read through it one more time. If it is a book length piece and you want someone else to publish it, consider professional editing. No matter how good we are, our brains always want to read what we should have written and not what we actually wrote.

Step 7: Get it out there.

If you want your work published in print or electronically, query agents, publishers, and/or magazines as appropriate or publish it yourself. If you’re not interested in publication, you can still share your work with friends and family or start a blog (several are free). Participate in open readings or give your poems and stories as gifts.


Embarking on a creative writing journey can be a rewarding, healthful, and life-changing experience. Following these seven easy steps will get you going.

Happy Writing!

Saturday, August 3, 2013

WRITING'S DIRTY WORDS: FEEDBACK, CRITIQUE

Does the thought of handing your writing over to a writing group to critique make you sweat with fear? Or maybe you’d like to join a writing group but you are nervous about what to say to your group-mates? If you are serious about your writing, you have surely heard that giving and receiving feedback is an important part of the process. It is true that feedback from others helps you to make your writing stronger. But it can be difficult. Letting others read your work, especially if you are not sure about its quality, can be a nerve-wracking experience. And if that’s not enough, when you join a critique group or attend a feedback session, you will be expected to deliver constructive criticism on others’ work as well. You may wonder what you have to offer others when you are still receiving help on your own work. The answer is a lot.

Unless you are in a writing group with Stephen King, Tom Clancy, or some other multi-national best-selling author, everyone in the group is in the same place (and I suspect even the famous authors receive some degree of working feedback). Whether you’ve written one book or six dozen, it is always valuable to know how readers see your writing and to listen to what works and what could be improved. Similarly, if you are interested enough in books and writing to be participating in a writing group, you have plenty to offer. If you follow the following advice, you can help to ensure a more helpful, fulfilling experience.

Giving Feedback

Writing and critique groups follow varying formats for sharing work. Usually, the number of pages will be decided upon in advance depending on the number of participants and the time allotted for the group meeting. Sometimes, they exchange pages via email or hard copy a certain amount of time in advance of the meeting, and sometimes the authors will read their pages to the group at the beginning of the meeting. Manuscripts may also be exchanged so someone else will read your work aloud, which can also be helpful.

If you receive writing ahead of time, read the pages carefully and make notes. It can also help to read it through the first time as a typical reader and then read it through a second time with a more critical eye. Make notes of things you found interesting, unique descriptions, poignant moments, and other passages or elements you enjoyed. Also note any questions you have, areas which were unclear for you, and if you have a suggestion for changing a word or a phrase, jot down the change. If pages are read at the meeting, listen as closely as possible and make the same notes.

When it is your turn to provide feedback, remember the sandwich method. First, point out at least two or three things you found interesting or enjoyable. Next, point out a couple of areas where you had questions, were confused, or that could be improved. For feedback on hard copies received in advance, you can skip over the small, copyediting changes because the writer will be able to see those when they get their pages back. Finally, end your feedback by naming an additional positive aspect or reiterating what you enjoyed.

Another thing to keep in mind while giving feedback is specificity. Avoid saying “it was good,” or “it was bad.” Include what specifically needs improvement or which particular words worked well. If you think an area needs to be better, try to offer suggestions about how it could be made stronger. Remember to be kind which will be easy if you approach the experience as it should be approached: a group of people with common goals getting together to help each other improve their writing. Keep in mind that just as they are not experts, you are also not an expert. For all you know, what they wrote could be perfect; you are just offering your own opinions and perspectives and they are free to accept the advice or dismiss it.

Getting Feedback

Putting your work out there for others to judge can be a harrowing experience. What if they hate it? As mentioned above, if you cared enough to put it on paper and submit your work for review, there is going to be something good. And if they hate it, that is just that person’s opinion and it doesn’t doom your work for the trashcan; maybe that person just doesn’t know good writing when they see it. Regardless, if you find a caring, positive, help-oriented critique group, even if they did hate it, they will be able to pick some good things out and point out some areas where it may benefit from some changes.

When it’s your turn to get feedback, the most important thing to do is listen and take notes. If your group-mates have specific questions, answer them but don’t elaborate. Plan to have the urge to defend your work, pointing out what you meant, or attempting to correct viewpoints and then plan to bite your tongue, sit on your hands, or do whatever else you have to do to keep yourself from verbalizing those urges. However, while listening, do pay particular attention to passages, phrases, or sentences the readers didn’t understand or misunderstood as well as their questions, because these are like big red flags waving in the air indicating your writing was not clear enough in those areas.

Remember your critique group just wants to help you and, like you (presumably), they are all amateurs. Their opinions count and should be considered, but they are not the final words; If you think about what they say and decide they’re wrong, go with your gut instinct and don’t change it. A caveat, however: if several people say the same thing, consider what they said again a little more carefully before you dismiss them as wrong. And just because everyone says the same thing, it still doesn’t mean they are correct, so, in the end, don’t be afraid to go against the masses if you feel that strongly. Finally, say, “Thank you.” When you get home, read through your notes so they will be clear to you if you won’t be getting around to revisions right away. And then keep writing.


Feedback, giving it and getting it, is an integral part of the writing process. It can be scary, but don’t let that fear stop you from participating. Acknowledge your fear and do it anyway; follow these tips and hopefully doing it anyway will be a little easier.

Happy critiquing!