It is 2013 and most businesses know how important it is to have a website, but not everyone has caught on. And for certain businesses, it's almost a necessity.
Last week I was on vacation in northern Wisconsin. Where did I go to find things to do and places to dine? Online. I was successful at finding places to visit online because, if they weren't online at least on the local area's tourism or chamber of commerce page, I wouldn't have been able to locate it. I found numerous names of restaurants on the web, but for several, all I could find were yellow page or directory listings and maybe one or two reviews. They didn't have their own websites. They may have been wonderful restaurants with delicious food and impeccable service but with no way to verify hours or view at least the type of dishes they served, they lost my business.
If you own a business - any business, not just a restaurant - in a tourist area, you absolutely must have a website. It doesn't need to be a complex website. Something to show a photo of your establishment, hours of operation, directions for finding you, and other information such as menus or examples of products would suffice. It is relatively easy and cheap nowadays to get a basic website and, unless you are a restaurant and change your menu often, you wouldn't even need to update it frequently.
I want to visit your establishment, I really do. So, please, make it easy for me.
Happy website building!
-The Wordsy Woman
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