MARKETING'S 4 P's AS IT RELATES TO BOOKS

An excerpt from my guest blog post for Midwest Writing Center's Blog:

In marketing, we talk about the 4 P’s: place, price, product, and promotion. This is just a simplified way to plan out how to promote any product, including a book. Place is where you will sell your book, more commonly known in the book-world as distribution. Price is how much you will charge for your book, but also encompasses determining if readers will pay that price. Product involves more than just your book’s title, but also includes, among other things, its genre, length, and ideal reader. Finally, promotion is figuring out how to tell people about your book.

To learn more about how to apply these 4 P’s to your book as well as other marketing tips, please attend my workshop from 10 a.m. to 11:45 a.m. at MWC’s March 22^nd Pen In Hand Mini Writing Conference (Yes, it's tomorrow - but if you're in the Davenport, Iowa, area - you're still welcome!). In this workshop, you will learn how to create a basic marketing plan so you can take focused action to try to get you book into readers’ – and buyers’ – hands. We’ll cover the four P’s (place, price, product, and promotion), the 5th P (people), holding giveaways, using social media, and setting up appearances.

Click here to learn about moreabout Pen In Hand. Call 563-324-1410 or email mwc@midwestwritingcenter.org to register. Or just show up on the 3rd floor of Bucktown at 225 E. 2nd Street in Downtown Davenport, Iowa.

To the 4 Ps!

-The Wordsy Woman